Tips for Getting Your Searcy Small Business Ready for the Holiday Season
The holiday season is a pivotal time for small businesses. With a bit of extra planning, you can make sure that your small business is ready to make the most of the holiday period. By decorating your storefront, considering hiring temporary staff, and making your marketing strategy relevant to the season, you can gear up your small business for success this holiday season.
Decorating Your Storefront with a Holiday-Themed Design
Your storefront is one of the first things that potential customers will see when they pass by your small business. Make sure that your storefront is ready for the holidays by giving it a festive makeover. Add some evergreen wreaths, red bows, and string lights to create a welcoming and festive atmosphere. This will help attract customers to your store and put them in the holiday shopping mood.
Consider Hiring Temporary Staff
The holiday season is traditionally a busy time for small businesses. To ensure that you have enough staff on hand to handle the increased customer traffic, you may want to consider hiring temporary staff. This will give you some extra hands on deck to help with everything from stocking shelves to ringing up purchases. And, if you're really looking to go above and beyond for your customers this holiday season, you could even hire someone to play Santa Claus or Mrs. Claus at your store!
Making Your Marketing Strategy Relevant to the Season
Your marketing strategy should be geared towards attracting customers during the holiday season. Some ideas for doing this include offering special holiday promotions, sending out seasonal email newsletters, and creating festive social media posts. You can also get involved in local parades or other seasonal events to raise awareness about your small business. By making your marketing strategy relevant to the season, you'll be more likely to attract customers during this critical time of year.
Creating a PDF Gift Guide
One way to make it easy for customers to find the perfect gift at your small business is to create a PDF gift guide. This guide can include items such as best-selling products, unique gifts for hard-to-shop-for people, or popular stocking stuffers. This online tool helps you split your PDF into separate files in case you want to make several different guides. Be sure to include plenty of photos and descriptions so that potential gift buyers can easily find what they're looking for. You can promote your PDF gift guide on your website and social media platforms, or even print it out and hand it out in-store.
Ensuring Enough Inventory
Make sure that you have enough inventory on hand to meet customer demand during the holidays. This includes both popular items that are likely to sell out as well as seasonal items that you only stock during this time of year. Place orders early so that you don't run into any delays in receiving shipments. And if possible, try to keep some extra inventory on hand in case of unexpected increases in customer demand.
Giving Back to the Community
The holidays are also a great time for giving back to those less fortunate than ourselves. There are many ways that you can do this as a small business owner. For example, you could donate a portion of sales to a local charity or food bank. Or you could offer discounts or freebies to customers who donate toys or clothes to needy families in your community. Whatever form it takes, giving back is always appreciated—and it's also good for business! People are more likely to shop at businesses that they perceive as being caring and socially responsible.
Attracting Last-Minute Shoppers
Let's face it—most of us are procrastinators when it comes to gift shopping! If you want to attract last-minute shoppers, there are a few things you can do. First, extend your hours leading up to the end of December so that people can do their shopping after work or school. You could also offer express shipping or same-day delivery for online orders placed close to December 25th. And finally, promote any last-minute deals or specials prominently on your website and social media platforms so that people know what's available before they even step foot in your store. By accommodating last-minute shoppers, you'll be able to capture some additional sales during what is typically one of the busiest times of year for small businesses.
The holidays are a great time to boost your small business sales, but only if you’re prepared. Follow this checklist to make sure you’re ready for the holiday rush. We wish you all a very happy (and profitable) holiday season!
If you’re ready to grow your business with the help of great local resources and partnerships, join the Searcy Regional Chamber of Commerce.