Small Business University Session 3 "Digital Marketing Essentials"

SESSION 1: CUSTOMER SATISFACTION TO CUSTOMER LOYALTY
September 5th     11AM - 1PM  by David Kee

Empower yourself and your employees to be your company’s greatest asset by intentionally focusing on building loyalty through positively outrageous service, improved customer-relations skills, manners, social cues and attitudes.


SESSION 2: LEAD, FOLLOW OR GET OUT OF THE WAY
October 3rd         11AM - 1PM  by Ray Montgomery

Employees are an organization’s most vital resource. This talk will focus on principles that will help leaders maximize that resource. There are a combination of skills and techniques discussed within the session that will help leaders build relationships and ensure maximum results.

SESSION 3: DIGITAL MARKETING ESSENTIALS
November 7        11AM - 1PM  by Justin Johnson & Phillip Slavin

Facebook is a powerful social media marketing tool for small businesses. We will reveal an easy-to-follow Facebook marketing strategy that empowers you to craft posts that convert while working within the Facebook algorithm.

SESSION 4: DREAM IT. DO IT.
December 5        11AM - 1PM  by Whitney Horton from ASBTDC

Entrepreneurial Business and Succession Planning. Organize your business plan in a logical way using Lean Canvas to steer your company toward its goals and track progress, expectations and accountability.

SPRING SESSIONS

We will tailor the Spring 2020 sessions to meet the needs of Small Business University Class ll. Topics could include business budgeting and financial management, legal compliance, HR tips, and apps and software to boost productivity for small businesses. Dates will remain the first Thursday of each month from 11a.m.-1p.m.